Users will soon have a new feature that permits them to reduce the amount of AI-created content appearing in their feeds. This initiative comes as the service announced that it now features over 1 billion content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a widespread release. This development coincides with a increase in AI content, fueled by new content generation software.
The Broader AI Trend
It has been noted that almost a tenth of the fastest-growing channels on a competing service only show clips produced artificially. A large amount of this material is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is frequently nonsensical or surreal.
“We know from our community that a lot of users enjoy content produced via AI tools, from computer-generated images to informative clips, and we want to give people the ability to see more or less of that, according to their own choices,” commented a spokesperson.
Volume and Proportions
TikTok shared that there are presently over a billion videos on its service identified as made with AI. In total, more than 100 mn pieces of content are submitted to the app every day, making AI content a minor portion of its total content library.
How to Adjust Settings
Users will be capable of decrease or raise the level of artificial media they see by opening the “manage topic” option in the application and picking the AI content topic. Other topics that are already be modified under the setting include current affairs, clothing, beauty, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate creators to tag lifelike AI-made content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be removed under its community policies.
Furthermore, the app will from now on add an artificially created tag to content made using its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This action is aimed to stop users from trying to evade the tagging system.
AI Literacy Programs
The platform is furthermore establishing a two million dollar educational fund for experts and groups to produce educational content about using AI responsibly. This initiative will support educational bodies focused on teaching coding and technology.
Content Safety Approach
The platform has defended its safety measures, following debate over intentions to lay off numerous safety staff in Britain. TikTok is planning to cut hundreds of positions in its content moderation department in its British office, with trade unions and internet security professionals expressing worry that staff are being displaced by machine-led review.
A trust and safety lead explained that people-led review would remain essential, but automated tools can protect employees by eliminating the most harmful content ahead of it has to be seen by humans. The platform stated a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we also think it’s very important to minimize viewing of unsafe media as quickly as possible, which is the area in which a lot of the machine support is making a difference process content quickly.”
